As someone traverses throughout your site, they can notice inconsistencies in style, sizings, and content types. We want to eliminate those inconsistencies.
Oftentimes, websites are launched with the same font sizes and headline hierarchies, but as new pages are added or edited, small discrepancies appear here and there. You may have found a new font that you think looks great for a specific topic; however, a few too many font additions can lead to a website that looks disjointed.
Maybe you have pages with lots of information putting off readers with large chunks of content rather than smartly splitting up copy with images or white space. Most companies have specific fonts and color schemes that they set out to follow, so our UX Design Audits crawl your website to find these and other straggling variations.